Jeep : Wagoneer Brand Image Definition
Together with Jeep we scoured the archives, spoke with the loyalists, and reviewed its place in pop-culture to lay a foundation for the to revival of an American icon, Jeep Wagoneer.
1963-1991
Jeep Wagoneer
the research that will help resurrect the original SUV.
Heritage
Advertisements and reviews painted a picture for how the (SJ) Wagoneer's brand perception evolved over its 28 year production run.
Expectations
Examining classic Wagoneer values gave clues for predicting potential buyers' expectations for the next generation Wagoneer.